Overview
"THE MORE YOU KNOW" CELEBRATES 20 YEARS AS THE LONGEST RUNNING NETWORK PUBLIC SERVICE CAMPAIGN
NBC's award-winning "The More You Know" public service campaign celebrates its 20th anniversary by continuing to raise awareness of critical social issues and inspiring viewers to take action. Over the past two decades, hundreds of stars have shown their commitment and creativity and this year is no exception with talent from The Office, 30 Rock, Law & Order: SVU, Heroes, My Name is Earl, Deal or No Deal, Late Night with Jimmy Fallon, Biggest Loser, Chuck, Law & Order, Medium, ER, NBC News, NBC Sports as well as USA's Starter Wife, Sci Fi's Sanctuary, Bravo's Top Chef and Oxygen's Home Sweet Hollywood. Through its on-air public service announcements, website and community outreach efforts, "The More You Know" makes a difference in communities across the country, reaching millions of viewers each week.
This season, "The More You Know" not only undertook its largest single initiative - raising awareness about the environment - but also welcomed the most talent to ever unite behind a single issue. In addition to providing viewers with practical ways to improve the environment, the campaign also addresses critical issues such as fighting prejudice and preventing domestic violence.
To keep current on issues of national concern, "The More You Know" relies on the guidance of a national advisory board consisting of government, community and education leaders. The board helps develop effective messages that respond to the nation's needs. The messages inspire viewers to take an active role in improving the world we live in by providing a call to action as well as immediate help and information. Links to the agencies' websites and toll-free numbers can be found on each PSA and on www.themoreyouknow.com.
Over the past two decades, NBC's "The More You Know" has garnered more than forty national awards including the prestigious Emmy and Peabody Awards. Click here to view a complete list of awards.
"The More You Know's" objective has remained the same for two decades - to provide our viewers with critical information that affect their lives by becoming part of the solution.